I was hired by Venice, CA based Motion Theory to develop concept art for the "HP: 'Personal Again" ad campaign for Goodby, Silverstein, and Partners. The project began with very abstract renderings as we searched for forms that would get deployed by the director and animators as the commercial developed. The creative direction became more focused as the content became fine-tuned. It was fabulous for me to provide creative vision while still being part of a team and collaborative process. I blogged about the project as it got underway: Drawger: New Work: New Client